Instant attraction. Lincoln

Challenge

We needed to raise the bar in the way cars are presented to visitors at auto shows reflecting the core components of Lincoln’s premium brand.

Insight

We recognised that physical objects with unique digital experiences can create a sense of theatre and foster a physical connection to the brand beyond the norm.

Solution

We built a 4-metre long, multi-touch table, delivering rich interactive and video content for up to 8 users at a time. Users activated the experience with an access card which became both a souvenir and a means to unlock further content beyond the show.

We also created an iPad app that provided contextual storytelling, helping Lincoln hosts to present their cars and to inform visitors. The app provided an experience that flowed from touch table to car to iPad, encouraging engagement and ensuring consistency across the stand – everything a luxury car customer would expect.

As we couldn’t rely on GPS indoors, we improvised, placing Wi-Fi hubs in each of the vehicles. Wirelessly connected to every hub, the iPad was able to work out where it was and to deliver the most relevant information as visitors walked around the stand. Films, photos and interactive content about each car automatically expanded as the iPad approached, providing a moment of technology magic so key to this brand.

Our location-aware iPad app was one of the first of its kind.

Results

     ●     Over 1000 engagements each day

     ●     Recognized industry awards