Image is everything. Canon

Staged in Cologne, Germany, every two years, photokina is the world’s largest consumer imaging fair and the most important sales and marketing opportunity for photographic products in Europe.

Challenge

To create an experience that does justice to the power of photography and highlights Canon’s key role in the industry.

Insight

Canon is about images and the stories that accompany them. The Canon presence at photokina had to weave impactful imagery throughout.

Solution

Canon is the world’s leading photo company and it believes passionately in the power of images, so its presence at photokina always comes with high expectations from visitors.

Imagination designed and delivered a 3,400 square metre exhibition, combining latest product line-up with an engaging brand experience. Zones dedicated to each product range housed hands-on demonstrations. And the stand architecture was supported by specially commissioned imagery.

Results

In 2010, photokina played host to 1,251 exhibitors. But Canon stood out from the crowd, and was able to identify a meaningful return on investment.